A music video is a short film , of variable length, that integrates a song or album  with imagery that is produced for promotional or artistic purposes. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the s, they again came into prominence in the s when the channel MTV originally "Music Television" based its format around the medium. Prior to the s, these kinds of videos were described by various terms including " illustrated song ," "filmed insert," "promotional promo film," "promotional clip," "promotional video," "song video," "song clip," or "film clip. Music videos use a wide range of styles and contemporary video-making techniques, including animation , live action , documentary , and non-narrative approaches such as abstract film. Some music videos combine different styles with music, such as animation and live-action. Combining these styles and techniques has become more popular due to the variety for the audience. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may not have any concept, being only a filmed version of the song's live concert performance.
645AR: “Sum Bout U” [ft. FKA twigs]
This year has been the ultimate roller coaster, tossing our emotions around for sport. Here are ten videos that provided a necessary escape from all the unpredictability. Co-directed by Yoram Savion and the reggae singer herself, it compares the Julie mango to precious love.
44. "Man's World" by MARINA
While the pandemic forced us all inside this year, some of our favorite artists kept us distracted and lifted our spirits by breaking new ground with their visuals. See our picks for the best music videos of , listed in alphabetical order by artist name, below. While the pandemic decimated the mainstream adult entertainment industry, it breathed new life into subscription platforms like OnlyFans, a direct-to-consumer site that allows its creators increased financial and artistic autonomy. Watching from behind a multi-monitor setup, AR is a swooning reply guy, frantically entering his credit card information and sending tips. As recent events have shown , any famous man can don a dress for a glitzy photoshoot and be hailed by fans as a boundary-pushing king. Her choreography is emotional and athletic. Her storytelling is personal and vivid.
Our editorial content is not influenced by any commissions we receive. Since concerts were canceled for the majority of the year, music videos became even more vital than usual in Making videos was one of the only ways that artists could build worlds around their songs and connect with fans beyond the music. And since everyone was stuck at home, we were a captive audience for anything they threw at us. Looking back on the past 12 months of music videos, there was no singular trend that dominated the year. Some videos set out to capture the reality of the world as it existed in , and others attempted to provide viewers with an escape. There were successful no-frills, DIY videos, alongside blockbuster visuals that made the most of big budgets. Some were hilarious, and others were heartbreaking.